Today, the Business Intelligence Group named BAYADA Home Health Care as Organization of the Year in the Large Company category in their 2020 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and technologies helping to solve the challenges companies have connecting and collaborating with prospects and customers.
BAYADA received the Sammy award in recognition of the newly enhanced BAYADA careers site, and the unique, personalized experience it provides to job seekers who are passionate about making a difference in home health care.
“With the growing demand for home health care services, attracting compassionate clinicians and caregivers into the BAYADA community is our top priority,” said CEO David Baiada. “We are proud to have our digital marketing initiatives recognized for showcasing our unique culture and career pathways in a way that strongly resonates with today’s healthcare professionals.”
Featuring BAYADA’s unique employer brand story, the careers site dynamically changes when a user selects from six unique personas – nurses, home health aides, therapists, social workers, behavioral health professionals, and office professionals. The site also offers an immersive experience where visitors are served relevant, authentic content that highlights BAYADA’s core values, culture, and open roles to entice candidates to apply and work at BAYADA. Content on the site includes stories from clinicians and caregivers covering the impact of BAYADA’s clients and culture of recognition on their overall career satisfaction.
Paired with technology-forward features like an intuitive mobile design and chatbot support to help job seekers navigate, the enhanced site has experienced double-digit growth in site visits, page views, job applications, and search engine discoverability.
“We are proud to reward and recognize BAYADA Home Health Care for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their dedication and innovation will improve how we all connect with the brands we love. Congratulations!”
To learn more about BAYADA’s community of compassionate caregivers, visit jobs.bayada.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.